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General Press Tires

American Process Inc. and Birla Carbon Announce Joint Development Agreement for Combining Nanocellulose and Carbon Black in Tires

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American Process Inc. and Birla Carbon Announce Joint Development Agreement for Combining Nanocellulose and Carbon Black in Tires

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  • Materials scientists at American Process Inc. and Aditya Birla Group’s, Birla Carbon aim to improve the fuel efficiency of tires by combining carbon black and nanocellulose
  • Low rolling resistance tread material is a key technology development focus area of Birla Carbon’s Sustainability strategy

Atlanta, March 2, 2017

American Process Inc. (API) (Atlanta, GA) and Aditya Birla Group’s, Birla Carbon (Marietta, GA) recently signed a Joint Development Agreement to further explore the technical and business potential of combining carbon black and nanocellulose to improve the performance and sustainability profile of tires. Initial evaluations suggest synergies between the companies’ Birla Carbon® and BioPlus® nanocellulose products to significantly lower the rolling resistance of tires. Research indicates that up to 20% of a vehicle’s fuel efficiency is impacted by the rolling resistance of tires. Increased commercialization of low rolling resistance tread material is a key technology development focus area identified in Birla Carbon’s 2016 Sustainability Report.

Over 70% of the world’s carbon black is consumed by the tire industry, with carbon black constituting 25% of the tire weight. Within the tire industry, there are ever-increasing demands to improve rolling resistance, traction and fuel economy while maintaining tire safety and affordability. In addition, with growing populations, economies, and mobility throughout the world, the industry must ensure that technology developments are sustainable and environmentally friendly.

Charles Herd, PhD, Director of Birla Carbon’s Rubber Black Technology, comments, “Low rolling resistance has been and has become an ever increasing area of investment and technological development for tire manufacturers in all aspects of tire technology including design, construction and materials. The synergies between carbon black and nanocellulose offer an exciting opportunity to meet the performance and environmental demands placed on us as a responsible manufacturing entity in a global society.”

According to Theodora Retsina, PhD, CEO of American Process Inc., “In addition to its exceptional sustainability profile, nanocellulose offers tremendous performance improvements for a variety of materials applications including rubber. With strength equivalent to carbon fiber, nanocellulose can improve the strength, durability, and toughness of composites. It also shows unique synergistic effects with other filler materials like carbon black in improving composite performance.”

Kim Nelson, PhD, API’s VP of Nanocellulose remarks, “This partnership has many synergies including Birla Carbon’s technical expertise, rigorous and disciplined development program, and world-class research facility in Marietta, Georgia. Our ability to offer large-scale quantities of a variety of nanocellulose products with various particle sizes and surface chemistries also enhances the development process.”

About American Process Inc.
API is a bio refinery technology firm focused on industrial scale-up of production technologies for renewable materials, fuels and chemicals from biomass. API has developed two distinct nanocellulose production processes, BioPlus® (for various end-uses including reinforcement of plastics and rubber) and BioPlus GreenBox+® (for brown packaging and plastics reinforcement) that are both demonstrated at the ½ ton per day scale at their Thomaston Biorefinery in Georgia.

Nanocellulose is a versatile high-strength, light-weight renewable biomaterial that Thomson Reuters named as one of the top 10 technologies that will change the world by 2025. API has been granted seven patents and has over 100 patents pending in the nanocellulose field. API estimates the near-term global market size for nanocellulose to be 3.7 million tons per year.

About Birla Carbon
Birla Carbon is one of the world’s largest manufacturers and suppliers of high quality Carbon Black and a flagship business of the US$ 41 billion Aditya Birla Group. Birla Carbon’s footprint extends across 12 countries with 16 manufacturing facilities. The company provides a complete portfolio of products across ASTM grades and specialty blacks to meet the specific end requirements across Tires, Rubber, Plastics, Coatings, Inks and other niche industries. Birla Carbon has two state-of-the art technology centers at Marietta (USA) and Taloja (India), besides well-equipped laboratories across its manufacturing units providing for continuous R&D. As an ardent practitioner of sustainable development, Birla Carbon’s Sustainable Operational Excellence (SOE) strategy focuses on employee safety, environmental stewardship, efficient use of carbon sources and conducting operations in a socially and ethically responsible manner. For more information, visit: www.birlacarbon.com

Contact
Kim Nelson, PhD
VP Nanocellulose Technology
American Process Inc.
knelson@americanprocess.com
404-872-8807, ext 213

Roysten Dmello
Communications
Birla Carbon
roysten.dmello@adityabirla.com
+91 8108-659-932

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Categories
General MRG Press Tires

Birla Carbon’s Journey of Excellence and Innovation – 75 Years of Electron Microscopy

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Birla Carbon’s Journey of Excellence and Innovation – 75 Years of Electron Microscopy

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Mumbai, January 3, 2017

Birla Carbon, the largest manufacturer and supplier of high quality carbon black, celebrates 75 years of the innovation and installation of the first industrial electron microscope in 1941. 2016 marked the completion of this historic milestone signifying Birla Carbon’s commitment and dedication towards establishing best practices to drive innovation, one of the pillars of the Company’s business vision.

Commenting on the historic milestone, Dale Clark, Chief Technology Officer, Birla Carbon, “As a leading global carbon black company, Birla Carbon is committed to driving innovations that fulfil the needs of the customers and communities. The Company has invested in world-class R&D centers that focus on continual enhancement of carbon black technology by combining process modelling, microscopy and product innovation.” He further added, “Birla Carbon will continue to invest in technology to ensure we are meeting the challenging needs of our customers in the most sustainable way.”

Sharing his thoughts over the landmark, Dr Ranjan Ghosal, Senior Vice President, Global Research & Analytical Technology, Birla Carbon said, “We constantly strive to improve our efficiency through innovation and shared expertise. We are happy that our customers have appreciated our focus on innovation and sustainability, and have acknowledged us being in the forefront of this initiative.” He further added, “We believe that Birla Carbon is well positioned to meet the future needs of the society, and also continue to set an example to the industry.”

In addition to innovation, sustainability is also a critical aspect of Birla Carbon’s business vision. Birla Carbon is committed to following sustainable business practices across its global operations by balancing economic growth, with environmental and societal interests. The sustainability approach is driven by the company’s Sustainable Operational Excellence (SOE) strategy which influences all aspects of the business by building strong governance to responsible product management, customer and supplier partnership, health and safety of the employees and community engagement.

Birla Carbon has taken a proactive approach towards carbon stewardship, and aims to work towards improving operating standards as well as manufacture carbon black as efficiently as possible.

Birla Carbon’s continuous investment in R&D has served as a differentiator for the Company over the decades, and has given tremendous insight into the structure-property relationships of carbon black and related materials. Over the last 75 years, the R&D program has seen the utilization of 14 generations of electron microscopes, to characterize and help develop unique grades of carbon black.

About Birla Carbon
Birla Carbon is one of the world’s largest manufacturers and suppliers of high quality Carbon Black, and a flagship business of the US$ 41 billion Aditya Birla Group. The Company’s footprint extends across 12 countries with 16 manufacturing facilities.

Birla Carbon provides a complete portfolio of products across ASTM grades and specialty blacks to meet the specific end requirements across Tires, Rubber, Plastics, Coatings, Inks and other niche industries. Birla Carbon has two state-of-the-art technology centers at Marietta (USA) and Taloja (India), besides well-equipped laboratories across its manufacturing units providing for continuous R&D. As an ardent practitioner of sustainable development, Birla Carbon’s Sustainable Operational Excellence (SOE) strategy focuses on employee safety, environmental stewardship, efficient use of carbon black and a key focus on conducting operations in a socially and ethically responsible manner.

For more information, visit: www.birlacarbon.com

Contacts
Roysten Dmello
roysten.dmello@adityabirla.com

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Categories
Press Tires

Pirelli Presents “Supplier Awards for 2016” to Birla Carbon

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Pirelli Presents “Supplier Awards for 2016” to Birla Carbon

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Atlanta, Georgia, November 9, 2016

Birla Carbon was awarded with the “Supplier Awards for 2016” from Pirelli, in recognition of quality and global presence. The award was presented at the ‘2016 Pirelli Suppliers Awards’ at an event held in Milan on September 8, 2016. Birla Carbon was the only carbon black supplier to have received this award from Pirelli.

John Loudermilk, President, North America and Europe & Africa, receiving the award said, “At Birla Carbon, we feel honored and appreciated by the commendation bestowed on us by Pirelli. As a world leader in carbon black, it is our constant endeavor to ensure our customers receive their supplies on time every time with the highest quality.” He further added, “Our partnership with Pirelli has grown over many years and we look forward to scaling new heights of success in the years to come.”

Pirelli presented the suppliers award to nine of its 9500 suppliers, making the award even more special for Birla Carbon. The winners are selected based on many criteria, including sustainability, quality, service, and innovation. The process of selection is managed by Pirelli’s Purchasing department.

More information on the event can be found here.

About Birla Carbon
Birla Carbon is one of the world’s largest manufacturers and suppliers of high quality Carbon Black, and a flagship business of the US$ 41 billion Aditya Birla Group. The Company’s footprint extends across 12 countries with 16 manufacturing facilities.

Birla Carbon provides a complete portfolio of products across ASTM grades and specialty blacks to meet the specific end requirements across Tires, Rubber, Plastics, Coatings, Inks and other niche industries. Birla Carbon has two state-of-the-art technology centers at Marietta (USA) and Taloja (India), besides well-equipped laboratories across its manufacturing units providing for continuous R&D. As an ardent practitioner of sustainable development, Birla Carbon’s Sustainable Operational Excellence (SOE) strategy focuses on employee safety, environmental stewardship, efficient use of carbon black and a key focus on conducting operations in a socially and ethically responsible manner.

For more information, visit: www.birlacarbon.com

Contact us at birlacarbon.communications@adityabirla.com

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